I Know It's Over...
Wow. It actually made me cry. I must be getting old and soft.
If there is such a thing as a beloved song used respectfully and cleverly in a tv ad, this is it.
I was cynical about the whole idea, until I watched the ad. It's sweet.
And for heaven's sake, it is a twenty plus year old song. It's bound to introduce more people to Morrissey and The Smiths, so I can't find anything wrong with that.
The real irony here is one can see with a clever director, what kind of interesting videos Morrissey's music and words lend themselves too. Too bad the man has never cared about music videos, as they would have bolstered his single's success and their chart position - something he has repeatedly asserted is immensely important to him.